State Of OnlyFans 2026

In one sentence: OnlyFans is huge, still growing, and very unequal. A small group of creators earns a big slice of the money, while millions earn a little. That’s normal for big creator platforms.

1) What is OnlyFans? (in plain words)

OnlyFans is a website/app where fans pay creators for content. Fans spend money in a few ways:

• Subscriptions (monthly access to posts)
• Pay-per-view (PPV) messages in DMs
• Tips (extra money sent because they liked something)

OnlyFans keeps about 20% of the money. Creators get about 80%. This split is the basic rule of the platform.

2) How Big Is OnlyFans Now?

Let’s look at the most recent full year of results (fiscal year 2024):

• Fans spent about $7.22 billion on the platform (+9% vs. the year before).
• OnlyFans’ own revenue (their 20% cut) was about $1.41 billion.
• Pre-tax profit was about $684 million.
• Registered users reached about 377.5 million.
• Total creators reached about 4.6 million.

Sources: Business Insider, The Guardian, Hypebeast

What this means: OnlyFans is a large, profitable business with hundreds of millions of accounts and millions of creators. Growth is slower than during the pandemic spike, but it’s still going up. Source

Also, since launch, OnlyFans says it has paid creators over $20 billion in total. That’s the lifetime number, not just one year. Variety

Table 1 — Size snapshot (FY2024)

Why growth slowed a bit: the platform is maturing, some new users face payment friction or regulation hurdles, and the “pandemic boom” is behind us. But tools like bundles, DMs/PPV, and live features help keep average revenue per user from falling. Source

3) Where Users Come From (directional)

Different websites measure this in different ways (traffic vs. accounts), so take it as directional, not exact. A 2025 roundup shows:

• United States ~32% of users
• Brazil ~8.6%
• United Kingdom ~5.2%
• Then Canada, Germany, France, Mexico, Spain, Italy, Australia also rank high

Source: SpreadThoughts (country shares, indicative)

Table 2 — Directional user shares (top 3)

What this tells us: The U.S. drives the largest chunk of demand. Brazil is a fast-growing market (big population, rising adoption). The U.K. is strong in Europe.

Bonus snapshot (U.S. spending example): One media-covered analysis of 2024 suggested New York spent $179.1M total but ranked only mid-pack per capita, while West Virginia ranked highest per capita. That hints that “whales” (very high-spend fans) and local economics can skew results. NY Post (OnlyFinder study coverage)

4) Who the Users Are (fans)

Most sources agree paying users are mostly men. Estimates vary a lot (about 60%–87% male). The biggest age groups by headcount tend to be 18–24 and 25–34. But the age band that often spends more per person is 35–44, because of higher income. (These are broad summaries—use them as general guidance.) SignHouse overview

Table 3 — Simple fan profile (indicative)

Why this matters for creators:

• Make content that attracts younger users (they discover more new creators).
• Build special offers and “VIP” tiers for older users who can spend more.

5) Who the Creators Are

Compilers often say creators are mostly women (many estimates are ~70%–85% female). There are also many male and non-binary creators; the community is diverse. Some reports also claim women earn more on average than men, but keep in mind these are not official audited numbers. Fanso, Social-Rise

What this means: Content styles, marketing angles, and audience expectations can look different by niche. But sales operations (how you run DMs, PPV, and retention) matter for everyone.

6) How Money Flows (and why inequality is so high)

This is the key to understanding OnlyFans.

• Subscriptions bring people in.
• DMs/PPV + tips often drive the majority of revenue for top earners.
• A very small share of fans (“whales”) can spend a lot, which boosts top creators.

One well-known analysis (and many that echo it) says the top 1% of creators take about 33% of all creator money, and the top 10% take about 73%. That’s very unequal—a “power-law” curve. XSRUS, Matthew Ball (context), SignHouse (summary)

Table 4 — Earnings concentration (illustrative, 2024)

Let’s apply those shares to the ~$5.8B creators earned in 2024:

Note: Some articles claim even more extreme shares for the top 0.1%. Treat those as controversial and not consistent across sources. The table above uses the more common numbers. XSRUS, Matthew Ball

Why the top gets so much:

• Whales: a tiny percent of fans can spend hundreds or thousands per month.
• Sales ops: top creators (and agencies) use scripted DMs, timed PPV drops, bundles, and win-back offers.
• Audience: big off-platform audiences (TikTok/IG/Twitter) push more buyers into the funnel.

7) Earnings by Country (rough but helpful)

OnlyFans doesn’t publish an “official” table of earnings by country. But we can build a proxy: take total creator payouts (~$5.8B in 2024) and weight by directional user share. It’s not perfect (because ARPU is different by country), but it helps with rough planning.

Table 5 — 2024 payouts by country (proxy)

*Shares from a 2025 roundup; use directionally. Source: SpreadThoughts

What to do with this: If you’re an agency or a creator, prioritize the U.S. for absolute dollar potential, but plan local pricing, language, and post times to win in Brazil and Europe too.

8) Rules, Safety, and Why Compliance Matters

In March 2025, the U.K. regulator Ofcom fined OnlyFans’ operator £1.05 million for giving inaccurate information about its age-assurance settings. The separate question about children accessing content was closed, but the fine shows that accuracy and good processes really matter. Reuters, The Guardian

Why this matters to creators and agencies:

• Keep strong KYC (know-your-customer), model releases, and consent logs.
• Have clear moderation rules and an audit trail.
• This reduces payment problems and downtime—and can become a competitive advantage.

9) The Big Picture (so far)

• OnlyFans is a big, profitable, and still growing platform.
• Most money often comes from DMs/PPV + tips, not just subscriptions.
• Earnings are very unequal (top creators grab a large share).
• The U.S. dominates, with Brazil and the U.K. also strong.
• Compliance is rising in importance and can be a moat if you do it well.

Sources: Business Insider, SpreadThoughts, XSRUS, Reuters

10) What This Means For You (quick playbook)

1. Treat DMs like a sales channel
   Use welcome sequences, timed PPV drops, bundles, and win-back offers. It’s a CRM, not just a chat.
2. Price for “whales,” but keep mid-tier options
   Have a clear path from low-cost entry → mid-tier offers → VIP.
3. Localize
   If you target the U.S., also test Brazil and Europe with local language, price, and time windows.
4. Tighten compliance
   Organized KYC, consents, releases, and moderation help avoid disruptions. After the Ofcom case, this matters even more. Source