OnlyFans Pricing Guide for Adult Creators

Setting your prices on OnlyFans can feel like throwing darts blindfolded. Too high, and no one subscribes. Too low, and you end up grinding all day for scraps. So how do the most successful creators hit that sweet spot? It’s not just about numbers, it’s about understanding value, demand, and what your fans are willing to pay for. In this guide, we’ll break down everything from subscription pricing and PPV to custom content rates and upsells, so you can actually make a living instead of winging it.

How Much Should You Charge for an OnlyFans Subscription?

Let’s start with the most obvious pricing question: what should your monthly subscription fee be?

Most successful adult creators charge anywhere between $7.99 and $14.99 per month. Why? It’s low enough to attract casual fans, but high enough to create perceived value. Charging $3.99 might get more subscribers, but it also signals “low effort” content. On the flip side, $24.99 can work, but only if your brand, body of work, or fame justifies it.

The rule of thumb? Start at $9.99 or $12.99 and adjust based on engagement. Once you build loyalty, test higher tiers. You can also play around with OnlyFans bundle ideas to lock in subscribers for 3 to 6 months at a discount.

For creators just starting out, consider these factors:

• Is your niche competitive?
• Are you promoting on social media daily? (If not, see our promotion tips)
• Are you offering daily content or 2–3x a week?
• Do you include chat replies in the sub price?

You can also check our guide on starting an OnlyFans without followers if you're building from zero.

How to Price PPV Content the Smart Way

Pay-per-view (PPV) is where real money is made. A lot of creators with a $7.99 sub price make 5–10x that through PPV alone.

Here’s how to structure it:

• Teasers / 30-second clips: $5–$9
• Full solo scenes: $10–$25
• Couple or kink scenes: $20–$60
• Custom videos (3–5 minutes): $50–$150+

The pricing depends on how exclusive or explicit the content is. Don’t send everyone the same thing. Create urgency. Use a good script structure in your PPV message to tease the content, set expectations, and make the viewer want to click.

If you’re not sure where to start, check out our OnlyFans PPV message ideas for proven templates.

And yes, it's completely fine to test different prices for the same type of video with different audience segments. Think of it like A/B testing, but way more fun.

What About Free Pages? Should You Try Them?

Free pages have one job: build a funnel.

If you’re going the free page route, your entire revenue comes from PPV, tips, and sales funnels. This model works best when:

• You’re running traffic from Instagram, Reddit, or TikTok consistently
• You have a high volume of subscribers (over 1,000+)
• You have time (or an agency) to manage chat and upselling every day

We recommend free pages only for creators who are already confident in their chatting and sales game. Otherwise, it’s smarter to build a low-ticket paid page and upsell from there.

Need help managing the chaos? Our OnlyFans management guide breaks down how to systematize your page like a pro.

How to Price Custom Content and Requests

Custom content is where fans feel special — and pay accordingly.

Here’s a ballpark structure:

• Basic custom (3–5 minutes, single outfit, no toys): $40–$75
• Mid-tier (5–8 minutes, outfit/toys included): $80–$150
• Premium (roleplay, couples, scripts): $150–$300+

Add a charge for express delivery (24h turnaround) and upsell extra minutes or multiple angles. Don’t be afraid to have a clear tip menu that lays out exactly what’s on offer and what each item costs.

Also, make sure to include boundaries. You don’t want to waste 30 minutes writing a script for someone offering $15 and a promise to “make you famous.”

Offering Discounts, Sales, and Flash Deals

Just like any other subscription business, sales can trigger urgency and FOMO. Try these ideas:

• 25% off for 48 hours when launching a new content series
• 50% for returning subscribers to win back churned fans
• BOGO offer (buy one video, get one free for tips above $25)

Keep it seasonal, tie it to holidays, and always announce flash sales on your social channels. Speaking of which, check this OnlyFans promotion guide to make your offers pop.

Tip: Do not overdo discounts. If you’re always on sale, you train fans to wait for the next one.

How To Know If Your Pricing Works

Pricing is not one-size-fits-all. But data never lies. Ask yourself:

• What’s your average revenue per subscriber?
• Are fans spending more in chat or dropping off after subscribing?
• Do people complain about your prices — or tip anyway?

Use that insight to tweak and test. For example:

• If your sub price is $9.99 but everyone tips $10+ for short videos, raise your PPV price
• If custom content is always booked out, raise that price by 20%
• If nobody opens your $25 PPVs, rework your preview or try $15 with upsells inside

We also recommend reviewing your pricing strategy every month. Want help optimizing this? Reach out to us directly via our contact form.

What New Creators Should Charge

If you’re just starting, avoid overcomplicating things. Focus on volume and building a loyal fanbase.

Start with:

• Subscription: $7.99 to $9.99
• PPVs: $5 teaser clips, $12–$20 full videos
• Custom: From $50 for short videos

Don’t forget to promote often and engage with fans daily. Learn the basics first — like how OnlyFans works, how to set up your account, and how to grow your followers.

Once your DMs and tips start flowing, that’s your sign to raise the bar.

Hidden Fees and What OnlyFans Takes From You

Let’s get this out of the way: OnlyFans takes 20% of everything. That means subs, tips, PPVs, and custom content.

You’re responsible for handling your taxes, setting aside savings, and keeping track of earnings. Use our guide on OnlyFans reporting to the IRS to avoid surprises.

Also, check out how much OnlyFans takes from tips and how to write off platform fees on your taxes, explained here: Can you write off the OnlyFans cut in your taxes?

Final Thoughts

Pricing isn’t just about math. It’s about storytelling, packaging, and knowing how to read your fans. Don’t be afraid to experiment, but don’t make it random either. Be strategic. Keep notes. And if your goal is to scale beyond a side hustle, pricing will be one of the most powerful levers in your toolbox.

Want help setting your prices, optimizing your offers, or turning followers into whales? Reach out to us at PhoeniX Creators. We’ve helped creators scale to five figures per month, and yes, pricing was one of the first things we fixed.