A shoutout is a form of mutual or paid promotion where one creator recommends another to their audience. Think of it as a digital word-of-mouth tactic. On platforms like Instagram, Twitter (X), and OnlyFans itself, shoutouts can help you get discovered by followers who are already used to paying for adult content.
Types of shoutouts include:
S4S (Shoutout for Shoutout): A free and mutual exchange between two creators of similar size or niche.
Paid shoutouts: You pay a creator or an agency to promote your content.
Networked shoutouts: Agencies or OnlyFans promotion networks that distribute your promo across multiple accounts at once.
Shoutouts are effective because:
They bring hyper-targeted traffic. The audiences already follow and pay similar creators.
They add social credibility. A recommendation from a creator someone already trusts builds immediate legitimacy.
They are cost-effective. Compared to running paid ads, shoutouts often bring a better cost-per-conversion when done right.
They scale. You can do multiple shoutouts per week without exhausting yourself.
Use Stories: Share a screenshot or a teaser image of the other creator and tag them. Story links are effective if you use a Linktree or Beacons page to get around link bans.
Use Feed Posts: Only for more serious collabs, since algorithm reach has declined. Add call-to-actions in the caption like “Check out my girl @x for the real heat.”
Best Practice: Avoid posting links directly; instead, say “Link in her bio” or “Find her via the tag.”
Ideal for adult content. No censorship and very high engagement if you use the right hashtags.
Example Tweet:
“If you like my content, you’ll love @HotBlondieOF. She drops exclusive content every day. Subscribe now—totally worth it.”
Best Practice: Tag, include preview images or short teaser clips, and use trending or niche hashtags like #onlyfanspromo or #spicycontent.
Tricky but powerful. TikTok has strict guidelines, but subtle cross-promotion works.
Example tactics:
Use DMs or Feed Posts: Promote a creator directly to your paying fans or subscribers.
Example: Share a photo of both of you with a message like:
“I’ve teamed up with @sexybrunette. She’s got the kind of content that turns fantasies into reality. Give her a warm welcome.”
Best Practice: Schedule this during your peak traffic times (check your OnlyFans Insights for data).
Telegram: Join OF creator Telegram groups where daily shoutouts are coordinated. Stick to reputable groups with real user engagement.
Reddit: Subreddits like r/OnlyFansPromotions allow for shoutout posts, but niche-specific subreddits (e.g., r/ThickWhiteGirlsOF) perform better.
Look for these criteria:
Same or similar niche (e.g., curvy Latina creators should pair with others in that genre).
Similar follower count or engagement (more important than raw follower numbers).
Consistent post quality and audience interaction.
Step-by-step outreach strategy:
Engage first. Like, comment, or retweet their posts a few times.
DM them personally. Example:
“Hey [Name], I really admire your content and think we have a similar audience. Would you be open to a shoutout exchange or promo collab? I currently average 3k impressions on Twitter and 8% engagement.”
Include metrics. This builds trust. Mention subscriber count, engagement rate, and how many shoutouts you’ve done successfully before.
If you're scaling fast or don't have time for networking, you can pay a reputable agency or OnlyFans promoter to handle it.
How to vet them:
Do they offer screenshots of past results?
Are the accounts real creators or fake pages?
How many followers and engagement per post?
What is the posting duration? (A 12-hour shoutout vs. a 48-hour one can make a big difference.)
Red flags to avoid:
No engagement history or visible followers.
Suspiciously low prices (e.g., 5 posts for $20).
Refusal to show proof of previous campaigns.
Example Questions to Ask:
"Can I see metrics or case studies of previous shoutouts?"
"Do you post on adult-friendly platforms?"
"Do I provide the content, or do you create it?"
"Can I choose which accounts promote me?"
Choose your best content. Use clean, high-res images or teaser clips.
Make the copy inviting. Avoid generic phrases. Say something like:
“New to OF but already turning heads. DM me ‘FIRST’ for a spicy freebie.”
Use urgency. Mention time-sensitive offers like discounts or limited bundles.
Track your traffic.
Use trackable links via Bit.ly or Rebrandly.
Watch your OnlyFans subscriber data in the hours after the shoutout.
Ask new fans where they found you (you can automate this in your welcome messages).
Creator: @LexiDreams (Made-up name)
Starting Point: 1,500 followers on Twitter, earning ~$800/month
Strategy:
4 S4S with creators in similar niche weekly
1 paid shoutout per week ($50/post)
Upgraded landing page (Beacons with previews)
Personalized welcome DM for each new subscriber
Results after 6 weeks:
Gained 3,000+ new followers
Monthly earnings jumped to $3,400
5% conversion rate from shoutout traffic
Using low-quality or overused images.
Targeting the wrong niche (e.g., cosplay creator promoting a foot fetish page).
Ignoring engagement rates. A creator with 20K followers but 50 likes/post won’t convert well.
Posting too frequently without tracking what works.
Shoutouts are not just growth hacks—they're relationship builders and visibility boosters. When done strategically, they are one of the most powerful tools to grow your OnlyFans audience fast, organically, and cost-effectively. Think of them as both marketing and networking. The better your content, your pitch, and your relationships, the better the results.
If you’re serious about scaling, make shoutouts a weekly part of your promotion strategy—and track what works to double down on what converts.